Stefano Mocellini

Stefano Mocellini embarked on his entrepreneurial journey in 2001, launching his first E-commerce project on eBay. In 2004, he established a men's accessory E-commerce website, which swiftly evolved into a leading industry e-commerce within four years. In 2007, he founded Diana, later transitioning it into a specialized agency for fashion and luxury E-commerce in 2011. Expanding his ventures, Stefano inaugurated his first office in NYC in 2014, where he would later establish Live Story in 2015. In 2019, he founded dAgency, now recognized as the premier Italian Shopify Agency. By pivotaly reshaping the business model of Live Story in 2020, Stefano swiftly propelled it to become the market leader. By the end of 2022, he achieved his first exit, selling 100% of Diana and assuming the role of Chairman and investor within the holding. Currently, he is committed to fostering the growth of Live Story.