Nicolas Fernandez

Nicolas is a techie entrepreneur born in Argentina who at present resides in Miami, Florida, USA. He loves to create commercial platforms and methodologies to narrow down the existing gap between techies, enterprises, celebrities and influencers in order to improve their services. Based on these premises, Be Smart Music was created, a platform that allows musicians and content creators to build up their own digital world with cutting-edge technological tools ready to be used at hand. In this way, performers once again are in control of their business and are able to move it forward by leaps and bounds. Thus, the successful expertise of Be Smart contributes to an industry that needs to innovate and provide benefits to the content owners. Nicolas started his career in 1998 as part of the commercial staff of IBM Argentina. Later on he created a Business Partner of the brand, marketing IBM equipment in different economic sectors such as the stock market, the government, retail and services. He became external consultant to private and public banks, in Central Bank of Argentina Audits where he joined the technical auditing staff . He lived two years in Barcelona, Spain, where he joined in the commercial net Futurlink, actively working in the mobile market and creating networks of Proximity Marketing in public roads, stadiums and shopping centers both in Spain and Argentina. His commercial involvement stretches to the USA, Argentina, Uruguay, Peru, Panama, Mexico, Spain and the Netherlands. "My drive and proposal aims at creating new ways and ideas to encourage important investments to be done, to pave the way for new opportunities for young people who are eager to learn the rules and become the new market players”. Capable human resources who could work collaboratively with the interests of those content creators. So far, great investments have been made in the creation of platforms that have been active in the social media and the online services, everyday tools for all of us. I believe the moment has arrived to spread the technological sheet to more participants who are interested to be an active part of a democratic ecosystem."