Alexander Kappes

I am the founder and CEO of Greener Crop, an AgTech venture focused on enabling existing and aspiring hydroponic farmers. Our unique service combines cutting-edge technology with data-driven farm management to support our clients with the setup, and successful operation of their farms. Before launching Greener Crop, I spent eight years as a tech executive, successfully launching and scaling the Middle East entities for Groupon, Delivery Hero, and Rocket Internet. My expertise in tech operations and investments then led me to Dubai Holding, where I was responsible for investments and strategic partnerships in the technology and tourism space. In my current role, and as the founder of the Innovative Farmers Association, I am working towards deploying game-changing AgTech solutions at a scale that will bring meaningful and sustainable change to parts of the world where conventional farming cannot satisfy the needs of the consumers. If you are interested in joining me on this journey, please get in touch!I am the founder and CEO of Greener Crop, an AgTech venture focused on enabling existing and aspiring hydroponic farmers. Our unique service combines cutting-edge technology with data-driven farm management to support our clients with the setup, and successful operation of their farms. Before launching Greener Crop, I spent eight years as a tech executive, successfully launching and scaling the Middle East entities for Groupon, Delivery Hero, and Rocket Internet. My expertise in tech operations and investments then led me to Dubai Holding, where I was responsible for investments and strategic partnerships in the technology and tourism space. In my current role, and as the founder of the Innovative Farmers Association, I am working towards deploying game-changing AgTech solutions at a scale that will bring meaningful and sustainable change to parts of the world where conventional farming cannot satisfy the needs of the consumers. If you are interested in joining me on this journey, please get in touch!