Anustup Lahiri

Anustup is goal-driven, and has verifiable year-after-year success in leveraging his leadership skills to scale businesses and brands. He has a wide and diversified working experience of 19+ years with various organisations of repute at National level positions that he held with Indian and International MNCs. His experience includes managing a product portfolio consisting of Consulting, IT, Technology Services, Digital Transformations, Digital Marketing, Creative services Marketing and Branding Services, and Market Research projects, in India and emerging markets around the globe across diversified Industry sectors. Anustup has played leadership roles in Strategic Marketing and Business Development, for domains like Technology Services, B2B Marketing, B2C and D2C Brand Management. He has worked extensively, and been a growth hacker for many brands, for which he has designed their GTM Strategies, Marketing and Communication strategies, Digital Strategies and executed them successfully with large teams. He has been extremely successful in devising digital transformation initiatives for many organisations and laid down bespoke strategies for them to excel. Anustup is a team player and leads by example, and for over a decade has been managing large teams and profitability on the agency side.Anustup has worked for companies like Mjunction services ltd. (A SAIL – Tata Steel JV), HDR|SALVA – An Australian Consulting Company, Times of India Group, HSBC, ABC Consultants and Tangence – a 20 year old full service Digital and Technology Agency, headquartered in San Jose, California.Anustup founded Quivol in 2022. Quivol is an unique creative collective, that aims to accumulate fragmented skill sets in marketing function, and puts a collective leadership approach to marketing for brands, to generate better outcome. He conceptualised an unique model of “Quivology”, that truly shows the power of collective leadership in developing marketing strategies, be it creative, communication or content generation for many brands. The playbook approach that is followed at Quivol, is a true differentiator if we compare this with traditional way of agency business models