Sarit Firon

Ms. Firon comes to Extreme Reality with over 20 years of business experience in leadership positions in the technology industry overseeing global operations, strategy and finance for several companies. Ms. Firon led two companies to an Initial Public Offering on NASDAQ and led two major M&A transactions to Cisco and DG . Ms. Firon joined Extreme Reality from Kenshoo where she served as Chief Financial Officer and helped the company scale as a global leader in digital marketing. Prior to Kenshoo Ms. Firon was CFO of MediaMind where she played a key role managing the company’s growth to 450 employees across 35 countries in addition to leading the successful initial public offering (IPO) and subsequent sale to DG. Ms. Firon also served as CFO of P-Cube, which was acquired by Cisco Systems. Sarit holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel.