Guillaume Bouchard

I consider myself a highly passionate entrepreneur. I enjoy building and managing teams in fast-growth environments. I spent the first few years of my career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line. In 2018 I joined CONTXTFUL, a a Montreal-based technology start-up focused on developing products that provide insights on mobile users, improving how advertisers and insurers interact with their customers. We recently closed a 2M$CAD seed and are in the mist of commercializing our initial products. I love daunting projects and I also strongly believe in a world with better interactions between brands and consumers - but in a ethical and non-intrusive way. I enjoy thinking outside-of-the-box and always believed challenges only make you smarter (and sometimes stronger too!). One of my favorite mantra is the Stockdale paradox, which I try to live by every day: #1 You must retain faith that you will prevail in the end, regardless of the difficulties... AND at the same time #2 You must confront the most brutal facts of your current reality, whatever they might be.