Nick Roche

Nick Roche is the founder and CEO of addMRR, a growth-as-a-service company specializing in scaling B2B and SaaS startups from pre-seed to Series A and beyond. With over a decade of experience in revenue generation and strategic marketing, Nick has become a trusted advisor for tech companies looking to accelerate growth, optimize sales pipelines, and maximize customer acquisition. Under Nick’s leadership, addMRR has become a go-to resource for high-growth companies seeking to streamline their go-to-market efforts through a mix of innovative paid advertising, organic marketing, and outbound strategies. His approach emphasizes capital efficiency and sustainable growth, helping clients achieve measurable results without burning through excessive resources. A passionate advocate for data-driven marketing, Nick is known for his expertise in digital strategy, sales enablement, and content marketing. He frequently shares his insights on LinkedIn, where he engages with an audience of startup founders, growth leaders, and marketers looking for actionable tactics in the ever-evolving B2B landscape. Before founding addMRR, Nick held senior roles in marketing and business development, where he honed his skills in building effective sales funnels, fostering customer loyalty, and driving exponential growth. He continues to mentor emerging leaders and consults on topics ranging from revenue operations to customer success. In his free time, Nick is an avid traveler and sports enthusiast, and he’s dedicated to helping the next generation of founders unlock their full potential.