Carlos César Bentim Pires

Carlos César Bentim Pires is a distinguished leader in the healthcare and pharmaceutical industries, celebrated for his vast expertise in marketing, business strategy, and innovation. With over 25 years of professional experience, he has significantly influenced the development of consumer health solutions and pharmaceutical business models, applying his deep understanding of the industry's nuances. A pivotal point in Carlos’s career was his tenure at IQVIA, where he served as Director of Strategic Partner Relationships. IQVIA, a global leader in healthcare data analytics and technology solutions, provided Carlos the platform to deepen his expertise in forging strategic collaborations and driving innovation in the healthcare sector. At IQVIA, he played a critical role in building and strengthening partnerships with key stakeholders, focusing on delivering actionable insights and advancing data-driven decision-making for healthcare organizations. His work exemplified his ability to align strategic goals with market needs, ensuring value creation for both partners and clients. Carlos is also the founder and director of ARTEGIST Healthcare Consulting. ARTEGIST focuses on creating tailored strategies for healthcare clients, especially in marketing, branding, and innovation. The firm has collaborated with prestigious organizations, including the Brazilian Association of Nonprescription Medicine Manufacturers (ABIMIP), the Brazilian Society of Exercise and Sports Medicine (SBMEE), and other renowned healthcare entities. In addition to his consulting endeavors, Carlos serves as an advisory board member at Riverdata, contributing to the integration of computer vision and artificial intelligence technologies into the pharmaceutical retail sector. He is a firm believer in the transformative potential of AI to drive productivity improvements and shape the future of healthcare retail. Carlos is also an academic professional, teaching as a professor at FIA – Labfin Provar, where he contributes to the MBA program in partnership with SINDUSFARMA, focusing on the healthcare ecosystem's complexities. He has also taught at the Superior School of Advertising and Marketing (ESPM), specializing in pharmaceutical marketing. Earlier in his career, Carlos held senior executive roles in leading organizations such as Aché Laboratórios, Novo Nordisk, and Wyeth. At Aché, he directed business units managing over 230 representatives and led initiatives that redefined marketing and sales strategies for over-the-counter medications (OTC/MIP). His leadership in these roles exemplified his ability to manage large teams, address complex market challenges, and drive innovation. Carlos’ professional journey reflects a lifelong commitment to empowering individuals and organizations through innovation, clear communication, and strategic leadership. As a visionary in the healthcare sector, he continues to influence the industry by integrating his expertise with cutting-edge technological advancements.