Irina Soriano

Irina Soriano is the author of ‘Generation Brand’, a TEDx and keynote speaker and a ‘life-brand’ expert. Irina defines life-brand as our current (and future) digital fingerprint. She uses a memorable approach to relay the potential challenges of an uncontrolled life-brand to individuals and the organizations they work for while presenting an easy-to-follow process to actively control one’s life-brand to drive accelerated career progression. Her versatile approach to educating the next generation on the concept of life-brand as well as her work with women of all career levels on building confidence through their life-brands, has led Irina to take organizations on the life-brand journey to drive unique brand value for their products and services through their people’s life-brands. Irina’s international career across EMEA, Asia-Pacific, and the US and her current work as an executive in the technology space, allows her to bring a diverse perspective to her audience and to share relatable stories that make her talks entertaining and memorable. Through the introduction of the concept of life-brand, Irina provides a real solution to organizations and leaders looking to build an inspiring and motivating work environment that allows for self-development and career advancement based, while unleashing an elevated brand value of their products and services to the world. Irina’s work is supported by in-depth research revealing the secrets behind people holding themselves back to become their true and authentic selves at work and in life. Irina is part of the TEDx community, a Forbes contributor, as well as a life-brand role model, and a spokesperson for Seismic, the organization she works for. She has coached men and women from around the globe on career development and confidence building through life-brand activation and has been actively educating the next wave of Gen Z professionals and their parents on strategic social media usage through early life-branding.