Sasha Boljanovic

Sasha Boljanovic is a veteran executive, global investor, and strategic advisor with over two decades of leadership in technology, media, and international finance. As the founder and CEO of SBFamily Office, Sasha oversees a portfolio of cross-sector investments, driving growth in high-impact industries including real estate, sports, and digital media. Formerly the CEO of WITec/Oxford Instruments a world leader in nano-analytical instrumentation. His earlier roles include Executive Vice President and Advisor to the President at ICMAS, where he oversaw international sales, marketing, and strategic development.