William Zappa

I was born in Rogeno in 1985, my name is William Zappa and I am lucky enough to work in the field that I am most passionate about, communication and marketing. In my opinion, communication is a talent, an ability naturally gifted to everyone and more accentuated in artists. Working in the field of communication, for me, means cultivating this talent with care and passion. Working professionally in these fields, in my opinion, means knowing the scientific matrices on which to build messages based on the objectives, stakeholders and shareholders to be achieved. I think the scientific and university matrices are the foundations for building a communication plan integrated approach that includes different strategies and related tone of voice that can be developed according to a coherent and concrete overall vision capable of influencing and improving our society. As regards my "professional career", every day I work hard to acquire more and more stimuli and information with extreme curiosity and the desire to improve. I must sincerely thank all the companies, collaborators and universities that have allowed me to become aware of more realities and understand how they work. Today these experiences allow me to practice my work.