Joy Joseph

As Managing Partner at Syneractiv Joy helps marketing organizations extract greater value from their marketing activities by leveraging data driven marketing strategies. His prior roles included Chief Data and Analytics Officer at Initiative/Healix (IPG Mediabrands), Managing Partner for Data & Analytic Services at WPP/GroupM, Analytical Practice Leader at IRI, Portfolio Manager at WaMu Capital (now JP Morgan), Vice President for Products and Research at Citibank and Product Development at MMA (now IPSOS-MMA).