Diogo Corona

A prominent Brazilian business leader, Diogo Corona is both the Chief Operating Officer (COO) of the fitness club franchise Smart Fit and the Chief Executive Officer (CEO) of the corporate wellness benefit platform TotalPass. He laid the foundation for his successful career by with degree in business administration from Sao Paulo’s Insper Institute of Education and Research. During his senior year at the Insper Institute, Diogo Corona joined the Smart Fit team as an administrative intern. He remained with the company after graduating in 2010, going on to serve consecutive tenures as an expansion analyst, a planning manager, and an executive director. He has overseen companywide operations for Smart Fit as its COO since 2016. This position places him in charge of Smart Fit units across Brazil, Peru, Mexico, Chile, Colombia, and the Dominican Republic. Since becoming CEO of TotalPass in 2019, Diogo Corona has led this origination under a mission of providing integrated health and wellness benefits within corporate benefit plans that include a broad array of both physical and mental fitness initiatives. Geared toward a wide variety of corporate clients, its physical fitness outreach includes ample online workout opportunities as well as more than 250 on-site programs at over 5,000 gyms and fitness studios throughout Panama. Diogo Corona recently expanded the mental health programs of TotalPass to respond to the traumatic effects of COVID-19 and its social distancing requirements. “There is a great movement of increased demand from employees for benefits focused on mental health,” he said. “This was accelerated due to the pandemic.”