Loren Stocker

Vanity International is an identity design firm that creates magnetic brands, i.e., brands mapped to complementary domain addressing and vanity phone numbers. Since 1993, Loren has developed compelling brands and response strategies for many Fortune 500 companies, large consumer businesses, and even several major telephone companies. Over his 20+ years in branding and marketing strategy, Loren has researched and acquired thousands of toll-free numbers and domains, and has an intimate understanding of the transfer, reassignment, auction, and drop-to-spare processes as well as the legal environment. Loren holds a Masters in Marketing from J. L. Kellogg Graduate School of Management at Northwestern University, an engineering degree from the University of Wisconsin, and was a registered Professional Engineer. He has been quoted or published in Advertising Age, Business Week, Direct, DM News, DRTV News, InfoText, Teleprofessional and has appeared on CNBC.