Wayne Goodrich

Wayne Goodrich served as Executive Producer, reporting directly to Steve Jobs for over 20 years, in the Office of the CEO at Apple, Pixar Animation Studios, and NeXT Computer. During his 17-year tenure at Apple, the product launch was transformed into grand theater. These “Stevenotes” were anticipated worldwide, and from these events, Apple was able to garner billions of dollars of PR. Wayne Goodrich worked with Steve and the executive team on every single image, refining the story and ensuring 100% confidence before releasing new products to the world. Wayne Goodrich executed of over 100 product launch events which honed his unique viewpoint on the intersection of launch marketing and consumer technology, forever redefining how business communicates with its audience.