James Franco

James Franco is the Founder and CEO of CRO.media, a Shopify-focused conversion optimization agency he established in 2023. With a unique blend of technical expertise and creative vision, James leads the company’s strategy, growth, and product innovation. Holding a strong background in economics, programming, and marketing, James combines data-driven thinking with user-focused design to create digital experiences that convert. Before founding CRO.media, he worked on high-impact e-commerce projects, including leading development teams and driving large-scale A/B testing initiatives. Though not always in the spotlight, James is the force that keeps the team aligned and the company moving forward. Known for his calm demeanor and sharp strategic thinking, he continues to shape CRO.media into a performance-first agency trusted by global Shopify merchants.