Hal F. Rosenbluth
Hal F. Rosenbluth is Chairman and CEO of CareCam Health Systems, a vHealth company focused on improving patient outcomes and realigning the
Hal F. Rosenbluth is Chairman and CEO of CareCam Health Systems, a vHealth company focused on improving patient outcomes and realigning the incentives in healthcare. CareCam’s patented video software and the proprietary software system it runs on will reduce cost, improve patient compliance and adherence, and realign the healthcare ecosystem through real-time verification, validation, and documentation “of what is actually taking place.” Prior to CareCam Health Systems, Rosenbluth transformed a $20 million local travel agency in Philadelphia to a $6 billion dollar global travel management company with owned operations in 35 countries prior to selling it to American Express in 2003. During that period the company created a new industry, held various patents on electronic fare calculation and interactive booking software, and served the single sourced global account needs of Fortune 1000 and international companies. During this period, Fortune magazine named Rosenbluth International as one of the Hundred Best Companies to Work for in America, Service Company of the Year by acclaimed author of In Search of Excellence, Tom Peters, and received numerous corporate awards such as Intel's Supplier of the Year. Rosenbluth's early recognition of turning data into actionable knowledge kept the company at the forefront of the industry. He joined Walgreen Co. in 2007 when they acquired Take Care Health Systems (TCHS), a healthcare start-up company he co-founded and funded personally along with angel investors in 2004. TCHS opened its first retail clinic in 2005. Shortly thereafter, TCHS was funded by private equity firm Beecken Petty O'Keefe in one of the largest capital raises in the healthcare services space in mid-2005 and subsequently acquired by Walgreens. Today, there are more than 400 clinics at Walgreens locations in 35 markets and 19 states. In March 2007, Rosenbluth led the creation of Take Care Health Employer Solutions, formed through acquisition and strategic alignment of CHD Meridian Healthcare and Whole Health Management, the two leading providers of workplace-based healthcare services. Take Care Health Employer Solutions designs, builds, staffs, and manages employer-sponsored health centers, pharmacies, and fitness centers to serve the health and wellness needs of a company’s workers and their dependents. The Employer Solutions Group currently operates 350 workplace health centers and pharmacies in 45 states. Along with being considered the pioneer of the retail clinical care space, Rosenbluth is credited with the creation of the Convenient Care Association, an association formed to establish standards of care in the newborn industry. Most recently, he was honored as the first recipient of the association's Lifetime Achievement Award for his industry foresight and success in reforming state and federal regulations, leading to greater access to high quality and affordable healthcare. Most recently, Rosenbluth was a senior corporate officer with Walgreen Co. and president of the company’s Health and Wellness division, ultimately responsible for $48 of the $63 billion dollars of company sales and client services revenue. These sales were generated through newly enhanced relationships and contracts in six segments: commercial, government, individual, pharmacy benefit management, hospital systems, and managed care. Prior to Rosenbluth's taking on the responsibility for third-party sales, Walgreens did not possess a professional sales organization, structure, or aligned incentive compensation program. In 2010, Rosenbluth took on the additional responsibility and oversight of Walgreens Health Initiatives, a pharmacy benefit management company. Recognizing a conflict of interest and an opportunity for the company to turn competitors into new sales channels, Rosenbluth oversaw the sale of the company's PBM to Catalyst Healthcare Solutions. Rosenbluth was also credited with creating the Walgreens Corporate Innovation Team in 2009, which contributed $2 billion dollars in annual incremental sales to the company and subsequently earned Walgreens the recognition as one of the Top Innovative Companies in the country by Fast Company magazine. Additionally, Hal was responsible for the creation of the first clinical office for Walgreens focusing on evidence-based provision of care, clinical quality, patient safety, clinical outcomes, and the oversight of thousands of physicians, nurse practitioners, and physician assistants. In his position at Walgreens, Rosenbluth helped shape the strategic repositioning of Walgreens from a drug store company to a “health and daily living” company, thus creating and leveraging valuable new revenue streams and synergies to the over 8,100 Walgreens store locations throughout the country. As part of this transition Rosenbluth led TCHS to become the largest and most comprehensive provider of retail clinics and worksite health and wellness centers in the country with over 700 locations nationwide. Rosenbluth is the New York Times bestselling author of The Customer Comes Second, a book focusing on how to create a great service organization by first focusing on your colleagues and creating an environment so they may focus singularly on the needs of the customer. The Wall Street Journal, Harvard Business Review, Inc. magazine, CIO magazine and The Financial Times have recognized Rosenbluth as an unconventional leader, a visionary, and a trendsetter. Rosenbluth has been an invited guest by corporations and universities to speak on entrepreneurship, leadership, and innovation. Rosenbluth is the recipient of the Marco Polo Award by the U.S.-China Foundation for International Exchanges and the Humanitarian Award, presented by the Foundation of Christians and Jews, along with being the recipient of the Business Enterprise Trust Award. In 2009, Rosenbluth was elected to the Fellowship of The College of Physicians of Philadelphia, the nation’s oldest medical society. In 2010 he was the recipient of the Raymond Rafferty Entrepreneurial Excellence Award, which honors those who have founded successful venture-backed companies and greatly influenced a specific industry with pioneering ideas. Rosenbluth earned a bachelor of general studies degree from the University of Miami in 1974 and previously served as a member of the university’s Board of Trustees. Rosenbluth resides with his family in Gladwyne, PA and raises Red Angus cattle at his ranch in Linton, ND.