Barak Bar-Cohen

Mr. Bar-Cohen has over 25 years of experience building and scaling businesses in the telecommunication, digital media and beverage industries both in the U.S. and abroad. Mr. Bar-Cohen is the Founder and Chief Executive Officer of Sojo Industries, an industrial automation business based in Bristol, PA catering to the food and beverage industries by utilizing automation and robotics to deliver efficient packing and assembly solutions bundled with warehousing and transport services. Mr. Bar-Cohen is the former Chief Operating Officer of Bai Brands, a healthy antioxidant infused beverage company based in Princeton, NJ which was acquired by Dr. Pepper Snapple Group for $1.7 billion. At Bai, Mr. Bar-Cohen was responsible for all operational functions including production, quality control, regulatory, customer care, procurement, warehousing, demand planning, and inventory management. Prior to this role, Mr. Bar-Cohen held several executive leadership roles at Piksel , a global provider of IPTV enterprise software solutions responsible for over 750 employees across 20 offices worldwide. From 2006 to 2008, Mr. Bar-Cohen served as an investor and President and Chief Operating Officer for Narrowstep, a TV over the internet software platform company based in London which was acquired by Piksel. From 2000 through 2005, Mr. Bar-Cohen served in several Senior Management roles at RCN Corporation, a leading provider of bundled communication services to residential customers across the United States which was later sold to private equity group Abry Partners for over $1.2 billion. Mr. Bar-Cohen supports ‘moon-shot’ technology projects sponsored by faculty and students at Ben Gurion University in Israel, is a minority owner in the Hapoel Beer Sheva Israel Basketball Team, and is an investor in several early stage beverage and technology start ups. Mr. Bar-Cohen received a BA in Economics with Honors from Brandeis University and earned an MBA from the Tuck School of Business at Dartmouth College.