Abu Sayeed

Abu Sayeed has over 11+ years of experience in the market research industry. He began his career in 2012 with Nielsen Bangladesh in the market research division, where he managed research projects, field operations, team coordination, and client and stakeholder liaison. He is knowledgeable in both quantitative and qualitative research methods and has conducted studies on a wide range of topics, including political research, socio-economic research, segmentation, concept testing and evaluation, packaging, product testing and evaluation, automotive, FMCG, tobacco, personal care, smartphones, homecare, food and beverages, property, financial services, electronics, healthcare, construction, telecommunication, home appliances and furnishing, travel services, material of construction, public transportation, e-commerce, agriculture, customer satisfaction studies, usage and attitude research, and retail audit segmentation. He works with local and global clients, providing them with data collection services using offline and online methods for qualitative and quantitative market research. He graduated from the Department of Economics at Govt Titumir College in Dhaka, Bangladesh, and completed his MSc in Economics at the same institution.