Karl Wehner

Karl Wehner Managing Director Alibaba.com – Germany, Austria, Switzerland Karl Wehner joined the Alibaba Group in June 2016 and was appointed in July 2017 to General Manager for the regions Germany, Austria, Switzerland, CEE, and Turkey. In this role, Karl was responsible for creating partnerships across key European markets access the Alibaba ecosystem including Tmall, Tmall Luxury, Alibaba Cloud, Alipay and Aliexpress. From August 2019 to December 2022, his responsibilities were expanded as Country Manager for Alipay / Ant Financial Services adding the Russia region to his responsibilities. In October 2024 he joined AIDCs (Alibaba International Digital Commerce) Alibaba.com as the Managing Director for Germany, Austria, and Switzerland. He brings over twenty five years of experience in the digital commerce space to the role. Karl started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Marketplace business and was also responsible for the launch of Amazon’s co-branded credit card. He successfully launched octobo GmbH, a performance marketing company that was sold to the Otto Group in 2010. Before joining Alibaba, Karl successfully built a third-party marketplace for Takealot.com in Cape Town, which has become South Africa's largest e-commerce company.