Samuel Hon Yuen Lam

Samuel Lam Hon Yuen is a distinguished entrepreneur at the forefront of Retail-Tech and Art-Tech innovation, specializing in cross-border market expansion between ASEAN and China. As the founder of X Social Group and a portfolio of cutting-edge technology ventures, Mr. Lam empowers global enterprises to navigate the digital era through Web 3.0 transformation solutions, integrating advanced technologies such as AI, Drones, VR, and RWA tokenization. His work bridges technological innovation with cultural and commercial growth, positioning him as a key architect of the digital economy. Key Achievements & Leadership • Art-Tech Trailblazer: In 2023, Lam spearheaded the groundbreaking Hong Kong Arts Festival’s Metaverse Art Theater, merging immersive technology with arts to redefine cultural experiences. The same year, he launched the world’s first NFT collaboration featuring Picasso’s “Two Women Running on the Beach” alongside Guizhou Maotai, fusing Western art heritage with Chinese national brands. This initiative amplified HK’s role as a global hub for cultural exchange and Web 3.0 innovation. • Drone Economy Pioneer: Recognized as a leading advocate for the GBA Low-Altitude Economy, Mr. Lam has orchestrated large-scale drone light shows and parades at iconic HK landmarks, including Victoria Harbour, cementing his reputation as a disruptor in aerial technology and experiential marketing. • Award-Winning Excellence: Accolades include Marketer of the Year 2024 (HKIM), Digital Entertainment Award 2023 & 2024 (Cyberport), Greater China Outstanding Entrepreneur 2021 (Hong Kong Commercial Daily), 40 Under 40 (Campaign Asia Pacific, 2014), and the Young Entrepreneurship Award (HKBU, 2016). Strategic Leadership & Advocacy Mr. Lam holds influential roles shaping policy and innovation across Asia’s business ecosystem: • Chairman, Low-Altitude Economy Policy Committee, HKGCSMB. • Convenor, Innovation & Technology Committees at CMA • Executive Committee, Innovation, Data & Communication Committee at HKGCC. • Executive Committee Member, PolyU CEO Club and HKBU Foundation. • Visiting Lecturer, PolyU Lam’s career is defined by his ability to anticipate market trends and forge synergies between technology, art, and commerce. His initiatives align with HK’s strategic goals as a global innovation hub, while his advocacy for the low-altitude economy underscores his commitment to sustainable, tech-driven growth. A trusted advisor to multinational brands and a thought leader in Web 3.0, Mr. Lam continues to shape the future of cross-industry digital transformation.