Heidi Hysell

Heidi has led technology and innovation teams within large corporations and startups her entire career. From CNN to Samsung, her experience has given her insights into many industries while always delivering on transformation. Her last role was as Advisor on Product and Growth for the Samsung Next portfolio of startups focusing on emerging tech companies - spanning VR, AR, AI to IOT. She helped companies understand and gain user traction in emerging tech markets. She left her role to finish her Masters in Artificial Intelligence and to start a product and services company, FUTURE | FUTURE, to look at the impacts of AI. Initially looking at autonomous mobility, she has focused her efforts on building trust and safety within the field. Her first product recently spun out into it’s own company, Alpha Drive. Alpha Drive is building a training, testing and validation platform for the autonomous mobility era.