Fred Soneya

Fred was responsible for a number of high profile, large-scale innovation projects across one of the UK’s largest e-commerce businesses Kiddicare.com and post-acquisition, supermarket giant Morrisons. Fred created award-winning, digital customer experiences bridging the online-offline gap in one of the UK’s largest grocers, Morrisons. This included the launch of browse and order points, mobile payments and electronic shelf edge labels powered by early stage technology companies. To achieve this Fred worked with cutting edge early stage technology start-ups to integrate and piece together award-winning customer experiences. Co-founding Haatch in 2013, Fred runs the investment process end-to-end and works with portfolio businesses in advisory and board roles.