Iggy Fanlo

In 1983, he was captain of Princeton's golf team. He had everything lined up to go to med school— course requirements, MCATs, and even medical school acceptances. But after working in a hospital, he changed course and entered the world of finance instead. His fascination with health and wellness never waned, but it took 15 years in the financial sector and 13 in Internet media to get back to it by founding Lively. Iggy is most excited about the "atomic" change in his employment; after 28 years working with electrons, he is finally doing something positive and working with protons (and neutrons, duh). Golf remains a form of meditation that helps him explore the relationships between physical movement and emotional disposition. And as he golfs through the kingdom of Northern California, he feels an immense gratitude that his obsessions with medicine, health and technology continuously take on meaning at Lively.