Lon Taylor

For the past 20 years Lon Taylor has cultivated his usability, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-up’s. Having filled a variety of roles as a usability moderator, senior project manager, director of marketing, and occasional information architect, he offers clients a straightforward approach to helping them meet their objectives. The experience of working across a variety of industries - banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods - gives Lon a unique perspective when new challenges arise. The diverse nature of the projects Lon completed during his years at Blue Marble and Novo (part of Publicis Groupe, the world’s 4th largest advertising and media firm) demonstrated his ability to lead multi-disciplined teams and think creatively.Before the emergence of the Internet, Lon supervised the production of B to B catalogs, consumer direct marketing initiatives, CD-ROM’s and touch screen kiosks at Digital Interactive and Marketlog Inc. An active participant in the New York New Media community, Lon was co-founder of the New York Research SIG and currently serves on the board of the Chicago IxDA. He's presented at UXPA and SXSW events along with co-chairing Guerilla Marketing and Viral Marketing conferences for the Institute for International Research.Lon has published usability related articles in Quirk’s Market Research Magazine, The Journal of Intranet Strategy & Management, and MarketingProfs.com. He holds a B.S. in Social Education from Boston University.