Ari Paparo

Ari Paparo is the founder and CEO of Marketecture Media (www.marketecture.tv) as well as several other projects. Ari was the co-founder and CEO of Beeswax, a technically sophisticated ad tech platform. Beeswax was sold to Comcast's FreeWheel division in 2021. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus (now a division of Microsoft). Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to industry publications as well as a speaker at advertising industry conferences.