Peter Georgescu

Peter Andrew Georgescu, Chairman Emeritus of Young & Rubicam, was born on the eve of the Second World War in Bucharest, Romania. Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands.