Paul Sutherland

I have the privilege to lead a great team at +ADD Strategy; a specialist agency working in agile and design-led innovation. We offer focus on a practical and flexible approach to fast-paced genuine innovation. The teamwork on hard problems, transformation, and opportunity development using a range of expertise in strategic marketing, innovation, and business growth. We also build innovation capacity, capability, and performance as a partner to client organisations. I'm very proud to say +ADD is growing based on actual results - new value propositions and revenue developed, new processes introduced and savings made. More broadly I’m a big advocate of strategic thinking in Marketing and a Chartered Fellow (FCIM). I’ve been fortunate to work across a range of sectors acting as a director, board advisor/non-exec and charity trustee helping with strategic marketing, business growth, and innovation leadership in diverse fields. Recent projects: Supporting corporate transformation in large systems and infrastructure. Developing innovative solutions with supply chain communities to scale / complex challenges. Knowledge management systems for innovation - Automotive manufacture Establishing corporate innovation culture strategy - Utilities Designing a game to support enterprising behavior - Large corporate Market feasibility for scale service developments - Healthcare I love creating and leading teams, developing innovative projects and solving hard problems, and have a particular passion for establishing new business processes, models, and diversification initiatives. Specialties: -Design-led thinking/ Agile Innovation -Marketing complex services, science, technology, and engineering products -Business innovation and transformation -Opportunity development -Market research (Qual/ Quant) -Strategic marketing planning -business growth and diversification management -ISTC technology media and communications