Robert Olejar

Robert Olejar, founder of the Clout Hero, is a graduate of Michigan State University and has 24 years’ experience in the entertainment industry. In 1991 he began his work to revolutionize the modeling and acting industries. In a time when the Internet could only display text and only 1 in 100 Americans had an email address, Olejar was designing a structure to transmit images, manage castings, career planning and every aspect of business for models, actors and their clients on a global bases. The task proved extremely difficult. This was prior to the time in the advertising world where computer usage was prevalent; there was not a single major modeling and acting agency using electronic databases of images and data for castings, scheduling and general operations. In fact, there were almost no computers in any talent office on earth. His research and design work was awarded a United States patent. Olejar is responsible for the first talent database with scheduling, first casting through a computer and first electronic talent images online. His revolutionary structure was implemented in six continents and every major talent market. Spanning nine languages and over thirty currencies, his work took a basically local industry and made it global. Olejar’s organizational format has been emulated by several dozen companies and is now the foundation of the modern modeling and acting industries. Olejar also founded Placement Directory in Los Angeles California. The company revolutionized the product placement industry by working with script writers and producers first and then sourcing brands for placement afterwards. Eventually the company built relationships with over 2500 brands working to build their public image on over 200 movies and nearly 500 television shows. Brand management and marketing evolved to various levels of strategic planning, product placement, image management, and branding for companies like; Samsung, Jack Daniels, Apple, Quest Nutrition, Prada, Lamborghini, Mr Coffee, Macallan, Reebok, Hilton Hotels, Hewlett Packard, Levis, Fruit of the Loom, Waterford Crystal and more. Along the way Olejar has been interviewed or written about in over 50 publications including the New York Post, New York Times, Wall Street Journal, Entrepreneur, Vogue, Washington Post, Los Angeles Times, Women’s Wear Daily, Backstage, Chicago Tribune, London Times, and several more..