Peter Evans

Peter has 20 years experience in software, Internet services, online media and telecommunications. An accomplished corporate speaker on strategy and marketing,he also has extensive experience as a producer of tradeshows and conferences. In 2002, he founded Riverdale Partners, a strategy and marketing consultancy serving clients throughout North America in the media and technology sector. Since then, he has worked with many senior leadership teams with notable success including DoubleClick (Acquired by Google); Cognovision (Acquired by Intel); Digital Connexxions (Acquired by InfoUSA); Truition (Acquired by CDC Software) and XPLANE Corporation (acquired by Dacchis Group). Prior to his consulting careeer, Peter served as a CMO in a number of early-stage startups such as Platespin and FloNetwork (acquired by DoubleClick). Prior to this he founded the media research practice at MediaLinx LLP, which built Sympatico (Canada's leading online service and Internet ISP). Peter also has considerable experience in the events industry both as an investor and trade show producer and advisor to a number of industry and trade associations. His association volunteer experience includes his work as a Director of the Toronto Venture Group (TVG), a non-profit association where he served as Marketing Chair for 5 years. At TVG he assisted with marketing for a variety of programs including Canada's largest conference dedicated to bridging the gap between entrepreneurs and capital sources in Canada. Peter is a frequent keynote speaker and panelist at technology and marketing events. He has addressed conferences throughout North America and Europe such as COMDEX Las Vegas, Internet World, Kauffman Foundation Charite Entrepreneurship Summit (Berlin), Software Industry & Information Association (SIIA), Boston Consulting Group E-Commerce Forum, The Association for Advancement of Relationship Marketing (AARM), and Direct Marketing Days (DMDNY) in New York and the PriceWaterHouseCoopers Emerging Software CEO conference. Peter currently serves as an Entrepreneur-in-Residence (EiR) with the MaRS Advisory Services Group in Toronto. He holds an MBA degree from Queen's University and is currently completing the Certificate Program in Strategic Planning & Innovation at the MIT Sloan School of Management.