Carissa Reiniger

Carissa Reiniger is Founder and President of Silver Lining Ltd., where she has developed the SLAP™ (Silver Lining Action Plan) business method to help small businesses set and hit their financial goals. Silver Lining has helped over 10,000 small businesses grow and recently released SLAPcenter.com- an online tool that allows scalability- which will allow Silver Lining to grow as the company helps thousands more small businesses grow. Carissa speaks often on entrepreneurship, has written two books, Inspiring Entrepreneurs: "How to Build Your Business To Its First Million" and "I Will," and is a featured columnist or has been featured in the New York Times, Globe and Mail, Huffington Post, National Post and more. Carissa has been a spokesperson and partner with leading Fortune 500 companies such as RIM, Staples, Intuit, HP and UPS, working with these large companies to help more small businesses grow. Through her holding company, CRinc, Carissa has started and/or has ownership in many other small businesses. Carissa is the Creator of Stories From Our Black Books- a website that collects real people’s relationship stories and uses the stories as inspiration for art and entertainment. Stories has released two books, produced a play across Canada and is now working on an Off Broadway production, a documentary and live art installations. She is an investor and advisor for many small businesses. In addition she is a Founding Venture Partner and Fundraising Chair for Gen Y Capital Partners.