Bing Chen

Bing Chen is an impact founder, investor, and new world builder.He is the Executive Chairman and Founder of AU Holdings: a family of companies that make dreams come true by incubating and investing in creators, companies, and communities that rebalance socioeconomic equity. He is also General Partner and Co-founder of Aum Group, a premier multicultural film fund;Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem. He began his YouTube tenure as the company’s first Creator Marketing Manager where he established and standardized the industry’s use of “creator” and remains a trusted confidant to hundreds of creative artists around the world.He is a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; American Advertising Federation Hall of Achievement and Jack Averett honoree; Forbes 30 Under 30 honoree; ABC News History Maker; ADCOLOR Catalyst Honoree; Asia Society Asia 21 Young Leader; Magic Johnson's 32 Under 32 Leader; Asian Chamber of Commerce Entrepreneur of the Year;