Joenie De La Cruz

Joenie Hilario De La Cruz has significant experience in leading cultural change, manufacturing, and growing new business, which was gained at some of the United Kingdom’s biggest firms, including Procter and Gamble, RAC, and Rolls-Royce. Since joining The Royal Mint in 2008, Anne has held several positions on the Board, including HR Director and Director of Consumer, and has been a spearhead for the reinvention of the business. Under Anne’s leadership, The Royal Mint has remained the world’s leading export mint, while successfully diversifying into investment products, collector services, and a visitor attraction. A particular passion during her career has been working with companies that are developing their culture and undergoing significant change. As a result, The Royal Mint is now firmly delivering its strategy of reinvention, while retaining its unique heritage as The Original Maker of meaningful products and services.