Greg Dickson

Greg Dickson is a forward-thinking entrepreneur, investor, and marketing innovator at the forefront of the AI revolution in digital marketing. With over 15 years of experience building and scaling technology-driven businesses, Greg has developed a reputation for identifying emerging trends and capitalizing on them before they reach mainstream adoption. His entrepreneurial journey began in the payroll technology sector, where he founded and successfully exited two companies that transformed how businesses manage their payroll operations. His first venture pioneered cloud-based payroll solutions when most competitors were still offering on-premise software, resulting in rapid market adoption and an acquisition that delivered 8x return to early investors. His second payroll technology company focused on AI-driven automation for compliance and reporting, reducing error rates by 97% and cutting processing time by 65% for enterprise clients before a successful exit to a major financial services firm. Following his success in payroll technology, Greg turned his attention to the rapidly evolving search landscape. Recognizing that AI was fundamentally changing how information is discovered and consumed online, he founded Aisearch.marketing to help businesses navigate this transition. The company's proprietary dual-visibility approach ensures clients maintain prominence in both traditional search engines and emerging AI platforms like ChatGPT, Bing AI, and Perplexity. As an investor, Greg has built a focused portfolio of search technology startups in the UK, providing not just capital but also strategic guidance drawn from his extensive experience in technology commercialization. His investment thesis centers on companies developing innovative approaches to information retrieval, knowledge management, and AI-enhanced search experiences.