Matthias Lüfkens
Social media architect at BCW (Burson Cohn & Wolfe). Founder & lead author of the Twiplomacy study. Founder of the In Your Pocket city guid
Matthias Lüfkens
geneva-geneve
Social media architect at BCW (Burson Cohn & Wolfe). Founder & lead author of the Twiplomacy study. Founder of the In Your Pocket city guide series @InYourPocket. Formerly Head of Digital Media at the World Economic Forum @WEF @Davos Previously editor-in-chief, journalist and correspondent @Euronews @AFP @Libe @RFI @Telegraph
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