Lydie Chen

About Lydie Chen * Dream - Conceiving Marketing Strategies that Make Money/ Create Value for My Customers While They Sleep * Goal - I'm dedicated to maximizing capital and impact value with the most streamlined cost of staffing and time when plotting marketing strategies * Issues - It's harder than ever for companies to reach qualified prospects because of the declining traditional ad break and more ad-free platforms/ services. * How - 1. To clarify and profile three customer groups: existing customers, competitors' customers, potential untapped customers 2. Create trust through innovative communications focused on competence, consistency, compassion, and commitment messages 3. To plot bespoke content, marketing channels, and marketing strategies for the different customer groups 4. The core product/ service promoting messages are mixed with the trending social, environmental, economic, and political issues. 5. To keep an eye on geopolitics and the potential short/long-term impacts that each country's economic policies may have on the product/ service 6. To be adept at using various generative AI tools to quickly create workflows and allow them to complete the goals autonomously * Expertise - - Global Public Relations Strategies - Trending Issues Analysis focused on social, environmental, and geopolitics - Generative AI Marketing Tactics * Human Skills - - Problem-Solving: efficient problem-solving using the Medici effect and game theory - Decision-Making: quickly identify critical information and make decisions - Growth Mindset: followed nothing but my own ambitions