Julie Roehm

Julie Roehm is a professional marketing executive and thought leader specializing in B2B and B2C digital marketing and operations transformation for leading organizations both in the public and private sectors. With extensive experience strategizing corporate turnarounds and enhancing profits, she’s worked to bring together technological advances and engage customers to deliver rapid revenue growth. Presently, she offers her consulting services to Gorilla Commerce, a platform specializing in the development of e-commerce products, where she plays a pivotal role in the inception and expansion of influential brands. With a keen focus on customer engagement and satisfaction, Roehm has been recognized for her dedication to excellence in marketing through the OnCon Icon awards, which named her a Top 50 Marketer for 2022. Throughout her career, Julie Roehm has worked with many world-class companies, including serving as a marketing and branding executive for the Ford Motor Company and later at DaimlerChrysler, where her efforts led to a 142% increase in revenue. Additional career highlights include crafting strategies for Sports Illustrated/Time Inc. that led to a $10 million-plus revenue opportunity through retail, partnerships, and subscriptions; developing digital tools to enhance the customer conversion strategy while working as global SVP, strategic relationships, marketing, and chief storyteller for multinational software company SAP SE; and building a digital transformation strategy and digital tools that drove conversion at ABRA Auto Collision & Glass to its highest levels while serving as the company's chief marketing officer. Roehm also has extensive experience sharing her insights and innovative approaches to successful marketing in an advisory capacity. She serves on multiple company advisory boards, including the Digital Marketing Institute and the telecommunications giant T-Mobile, and spent five years as the board director at FourthWall Media. More recently, Julie served as the Chief Marketing Officer and Chief Experience Officer for Party City Holdings, creating innovative marketing solutions and a progressive digital media strategy that have helped fine-tune the industry's operations. Roehm earned a BS in environmental engineering from Purdue University and an MBA in marketing from the University of Chicago Booth School of Business.