Rich Pleeth

Rich Pleeth is the co‑founder and CEO of Finmile, an AI-first logistics software company transforming how delivery operations are planned, optimized, and scaled. Finmile’s platform uses advanced machine learning to automate route planning, reduce delivery costs, and optimize real-world fleet behavior. Finmile isn’t a traditional route optimization tool. It’s a logistics intelligence layer, trained on tens of millions of parcels across urban networks. The platform dynamically learns from real delivery outcomes, not just static constraints, enabling customers to reduce failed deliveries, improve driver efficiency, and adapt to changing network conditions in real time. Finmile has evolved from running its own delivery operations to becoming the go-to SaaS provider for AI-powered logistics. Today, it serves global clients like TikTok Shop, Shein, and GXO, with documented route savings of up to 42 percent. Its technology plugs directly into fleets, marketplaces, and carriers, helping them scale delivery with near-zero operational overhead. Prior to founding Finmile, Rich held senior roles at Google, Gett, and Bolt, scaling user acquisition and growth across Europe. He blends deep operational insight with technical execution and a track record of building and scaling venture-backed companies. Key Highlights: CEO of Finmile, an AI-first logistics platform built for dynamic route optimization Proprietary machine learning engine trained on millions of urban deliveries 42% average routing efficiency gains across customer networks Used by Shein, TikTok Shop, and GXO to power last-mile at scale Raised $7M+ from global VCs including MaC Venture Capital and Pearls Capital Rich is a frequent speaker on AI in logistics, real-time optimization, and operational resilience. He believes the future of delivery isn’t manual — it’s intelligent, self-improving, and fully automated.