Alon Waks

Alon Waks leads the Segment and Solution Marketing teams at 8x8. His organization drives all Go-to-market, pipeline activities, persona and solution marketing, launches and content. Alon has a vast experience in B2B Marketing, Product Management, GTM and consulting. Prior to 8x8, Alon was the global head of marketing at LivePerson, where he led all content, demand generation, field marketing and global operations, and also served as the head of product marketing for many years. Prior to that, Alon led Product Go-To-Market for Avaya; he oversaw a team that drove all applications and contact center roadmap, enablement, training, channel management and technical marketing globally. Alon previously led the Avaya core solutions marketing, driving a redefinition of the business communication space. He has a rich background in IT consulting, Business Intelligence and project management, working worldwide with enterprise customers Line of Business, IT and marketing. Alon holds a dual degree from Tel Aviv University and an MBA from Duke University.