Florian Otto

Florian is Co-founder and CEO of Cedar, the leading patient payment and engagement platform for hospitals, health systems, and independent medical groups. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform by health systems. Previously, Florian founded a daily deal company in Brazil (ClubeUrbano) that was sold to Groupon. After the acquisition, he became CEO of Groupon Brazil. He has also worked at McKinsey & Company within their healthcare practice. Florian holds an M.D., D.D.S. and Ph.D. from the University of Freiburg, Germany.