Anita J. Brearton

ANITA BREARTON is founder and CEO of CabinetM. She is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high-growth, early-stage businesses. In 2014, Anita and Sheryl Schultz founded CabinetM, a technology discovery and management platform to help marketing teams manage the technology they have, map their digital transformation strategy, and find the best digital tools for any marketing campaign, program or engagement effort. Prior to CabinetM, Anita served as the executive chairman of FashionPlaytes, an online fashion and style destination for tween girls. She serves on the board of MassVentures as vice chairman and is a member of the Golden Seeds angel group. Anita has worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. As a consultant Anita worked with A123 Systems, Altruick, Airvana, Azuki Systems, and BTI Systems helping to shape the positioning and go-to-market strategies that enabled these companies to achieve their marketing and revenue goals. Anita served as vice president of corporate marketing at Sycamore Networks, where she took the company from its infancy through its IPO to become an established player in the Intelligent Optical Networking market. Anita has participated as a judge in the MassChallenge and MIT 100K business plan competitions, served as board director for the Angel Capital Association and The Sunflower Initiative, and was an executive in residence at Simmons College. Anita speaks frequently on marketing practices and stack building.