Barney Harford

Barney currently serves on the boards of directors of United Airlines and RealSelf. At United Airlines he serves on the Finance, Audit, and Public Responsibility committees. He has an extensive track record operating and governing large and rapidly growing technology-enabled companies. He has particular experience in the fields of loyalty and segmentation, experiment-driven optimization, lean process improvement, cybersecurity, and transportation safety. Barney served as Chief Operating Officer of Uber from January 2018 to July 2019. As COO he was responsible for the company’s global ridesharing business, leading operations, strategy, marketing, customer support, safety and insurance in over 60 countries, and for the company's food-delivery business Uber Eats. Barney launched consumer and driver loyalty programs, increased focus on high-value segments, extended the platform to embrace lower cost transport modes in emerging markets, and significantly reduced trip defect rates. He led a 15,000 person organization during a critical phase in the company’s history, and played a significant role in the company’s May 2019 IPO, which raised $8B. Prior to Uber, Barney served as CEO and a director of Orbitz Worldwide (NYSE: OWW) from January 2009 to November 2015, leading a turnaround that culminated in the company’s sale to Expedia (NASDAQ: EXPE) for $1.6B. While at Orbitz Worldwide he launched the groundbreaking Orbitz Rewards loyalty program and built the Orbitz Partner Network into a leading provider of private label travel solutions to airlines, hotels, travel agencies and banks. Prior to Orbitz Worldwide, Barney served in a variety of roles at Expedia from 1999 to 2006, including as President of Expedia Asia Pacific from 2004 to 2006, where he led Expedia’s market entry into China, Australia and Japan. Barney has previously served on the boards of directors of Crystal Orange Hotel Group (formerly Mandarin Hotel Holdings), eLong, GlobalEnglish, LiquidPlanner and Lola Travel. Barney is a Board Leadership Fellow of the National Association of Corporate Directors. Barney received an MBA from INSEAD and an undergraduate degree in Natural Sciences from Cambridge University (Clare College).