Matthew Glover

Matthew Glover, the vegan serial entrepreneur and the founder of multiple world-changing vegan projects such as Veganuary, Million Dollar Vegan, and Veg Capital, today announces the launch of Vegan Fried Chick*n Company VFC with plans to overtake the chicken industry. “This is where food meets activism. This is our sit-down protest.” Speaking to vegconomist today, Glover describes the vegan fried chicken product which is created from wheat protein and is soy- and nut-free: it looks, tastes and pulls apart like chicken, is “made for carnivores and suitable for vegans.” Key to the company’s mission is first to achieve price parity with slaughtered chicken, with the aim to then outprice animal products and eventually offer to the public a product that tastes, looks and smells like chicken but costs less. The potential impact here is immeasurable.