Preston Lewis

Preston is the Co-Founder & Chief Creative Officer at Black Box VR. Preston is a fitness fanatic, UXUI junkie, product design ninja and product visionary. Preston has provided creative direction and product management to some of the largest brands in the world including Hewlett Packard, Bodybuilding.com, Fiverr, Hurley International and SAP, to name a few. Along the way, his passion for amazing products and solving difficult design problems has earned him numerous awards for projects ranging from traditional print campaigns and packaging design, to chart-topping mobile applications with complex information architectures. As Creative Director and Director of Product at Bodybuilding.com, Preston led teams responsible for a complete cross-channel brand refresh that modernized the company’s brand and set a tone for future digital properties. He led the redesign of one of the world’s largest websites (32mm unique visitors per month), navigating the complexities and collaborating with a 60+ member development and design team; Preston also led the strategy and development of BodySpace, the world’s largest online fitness community with over 3mm members and the creation of platforms that more than tripled the speed at which the company could create and ship digital properties. Preston still considers himself lucky to have been a part of the massive growth the company experienced from under $90mm to over $500mm in his seven year tenure.