Sara Fernstrom

Sara Fernstrom is a serial entrepreneur in the entertainment and consumer product industry who cofounded and serves as the chief executive officer of Blisser. Most recently, Fernstrom was the Co-CEO and member of Group Management of the publicly listed fashion company Odd Molly, where she successfully led 100 employees through a complex corporate restructure. Which resulted in significant operational improvements, cost savings and increased productivity. She also drove an increased digital focus and converted the company’s global business to a more asset light successful licensing model. Prior to Odd Molly, Fernstrom founded and served as the chief executive office of Lyft Brand Group, a brand acquisition and management company, which she built to become an international player within the fashion/retail and consumer product industry, being backed by leading PE firms and created repeated value for both investors, employees and licensing partners. Her ability to blitzscale and successfully grow a business was proven as the company grew its revenue with more than 500% in just a few years. She spearheaded expansion to 80+ countries, managed corporate strategic projects, and directed new brand acquisitions and corporate funding initiatives. Prior to Lyft Brands Group, Ms. Fernstrom was an agent at United Talent Agency and Creative Artists Agency for almost ten years where she played an instrumental role in corporate development, acquisitions, new digital ventures and licensing on behalf of her own and the agencies clients including world renowned celebrities, leading digital influencers, award winning fashion brands, multi-national retailers and cutting-edge technology companies. Fernstrom started her career at NBC Universal, where upon graduating college was accepted into the highly competitive Page Program which only accepted around 1.5 percent of its applicants. As part of the Program, Fernstrom rotated across different divisions within NBC Universal, including CNBC, the Today Show, The Tonight Show, she also worked in PR and Marketing for Focus Features, Universal Pictures, and the Digital Distribution division. Additionally, Fernstrom has successfully initiated several social impact initiatives and projects globally and is a prominent member of the philanthropic community, holding various appointments on boards and advisory councils, most recently as the Co-Chairman of UN Women. As part of Fernstrom’s strong passion for giving back, she’s been a driving force behind many non-profit organizations. Fernstrom worked with the UTA Foundation and among other things partnered with One Kid One World to execute the Extreme School Make Over in El Salvador. She led lectures for UTA Trainee Program at UTA University. Prior, as the Co-Head of the CAA Task Force she was instrumental in influencing positive social change, encourage volunteerism among young CAA executives, and helped raise public awareness and funds across the entertainment industry. This included developing and executing The Young Hollywood Party, raising a record amount of $170,000 for Communities in Schools in one night. Fernstrom graduated with honors on top of her class with 3.94 GPA, with a Bachelor of Science from Berkeley College, Magna Cum Laude in International Business, Management and Administration.