Avantika Daing

Avantika founded SquareKey in 2011, noting an unfulfilled need in India's burgeoning online-retail market, that of a destination site with a seamless mix of content and commerce, offering access to premium contemporary American and European brands currently unavailable in to consumers in India. To this new venture, she brings eighteen years of marketing, sales, operations, and product-development experience. Her experience includes working in both India and the USA, for large corporations and entrepreneurial ventures. She was Senior Director and part of the initial team at Eyetech in New York, which completed a $731 million IPO three years after its founding. Prior to that, she held marketing-management positions at both Procter & Gamble and Bristol-Myers Squibb. Her entrepreneurial ventures include co-founding Spinfrenzy, a "generation-Y" social networking and commerce site; founding Bespoke by Avantika Daing, her successful line of handmade luxury apparel; and operating and designing for a high-fashion boutique in Delhi. Avantika splits her time between Manhattan and Mumbai.