Mike Schwede

Mike has been working in the Internet and Marketing fields for the past 15 years. Since 2012 he founded of cooala, a mobile app which engages consumers with brands in a playful way. He's still consulting companies in fields of digital marketing and especially social media. Mike is giving lectures at the HWZ University of Applied Science in Business Administration Zurich, MAZ Lucerne and the Somexcloud Academy about social media strategies and organization, social media monitoring and Analytics and ROI. As the Co-Founder of Goldbach Interactive (1998), former orange8 interactive, he has been working for Companies like AXA, Beiersdorf (Nivea), EA, McDonald’s, Ringier, SBB, TUI, Migros and Swisscom. 2008 he sold orange8 interactive to the Goldbach Group. He lives together with my wife and my three kids in Biel, near the capital of Berne in Switzerland.