Jan-Willem van Boeckel

Tech entrepreneur and startup advisor. Dedicated to build winning teams and brands. Eager to change the rule of the game. Founder of Treatwell (exit Recruit) and as former CCO responsible for both supply/vendor, local and -brand management. Lead the rebrand in the Treatwell Group of companies across 11 countries. Startup mentor at Rockstart and YES!Delft and personal coach of founders & executives. Extensive expertise of brand, local - and online marketing, sales and business management at startups (Treatwell, HousingAnywhere, Plugwise), blue chip companies (Unilever, Gillette Company, Procter & Gamble and Philips) and smaller privately owned companies (Bugaboo). Proven track record in building winning teams, culture and brands, developing & implementing new businesses, building online marketplaces and delivering sustainable business results through strong strategic thinking, passion for winning and dedication.