Emmanuel Durand

Emmanuel Durand began his career at M6, after a Master's degree and a DESS in Telecom and Media both from the University Dauphine. At the age of 27, he joined the music industry, first as Advertising Director for Universal Music. Then he was recruited by Sony Music in 1999 as Mkg Director; he managed the substantial market share gains and the return to profitability of his entity for 4 years. In 2004 he joined L'Oréal, which initially entrusted him with the General Management of the Roche-Posay brand in Switzerland. Despite (or thanks to) his lack of experience in the sector, he will guide his team to success after the months of decline that preceded his arrival: the brand will be credited with the strongest growth in the market from 2006, and the subsidiary's profitability will more than double in three years. On the strength of these successes, he was promoted CEO of the subsidiary of the Active Cosmetics Division at the end of 2007. He will succeed in 2008 in ensuring the strongest growth in Europe of all the brands in the subsidiary's portfolio, while simultaneously managing the outsourcing of logistics activities, the pooling of sales forces and the move of the Zürich headquarters to Geneva. In 2009, he was appointed by Warner Bros. to redesign all marketing activities, before being promoted to lead the company's digital shift as Senior Vice President, Marketing, Data and Innovation. in 2016, he established the French office of Snap Inc. and led its development as Chairman and Chief Executive Officer until 2021. He also served as Board Member of 2 industry representations: MMA & IAB during his tenure. He is now advising Edge, a VC fund specialised in Creative Industries. He is the author of two essays: "La Menace Fantôme - Les industries culturelles face au numérique" and "L'Attaque des Clones - La diversité culturelle à l'ère de l'hyperchoix", both published by Presses de Sciences Po, on the impact of innovations and new technologies in the creative industries sector.