Farhad Farhadi

Digital Entrepreneur and customer focused strategist with experience in responsive web design, application development, marketing business development, leading multi discipline teams and nurturing start-ups. Having followed my passion in User Experience I am a true believer in UCD techniques, that will enhance and simplify a persons day to day task. 
Having previous designed and built secure applications for 20 years with Financial Institutions, Banks and Enterprise Level Corporations such as the Ministry of Justice, I was the Head of Wealth Management for the London Stock Exchange, where I managed their entire suite of Wealth platforms. I also functioned as the Head of UX at HSBC and worked as the Head of CX/UX for Commercial Banking for Lloyds Banking Group where I designed their flagship website and managed the strategy for their entire Commercial Banking department, I have also designed applications for RBS, Deutsche Bank, Barclays Bank, the British Ministry of Justice, Department of Health and many more.

I have also been fortunate enough to work as a Professional Trader for a UK based Financial Brokerage, they were registered and regulated by the UK’s FCA, and my duties included supporting customers, calculating and providing the price to clients for several financial instruments such as VWAP FX, Multi-tenor butterflies within the Interest Rate and Derivate markets and many more. Crunchbase - https://www.crunchbase.com/person/farhad-farhadi Crunchbase - https://www.crunchbase.com/organization/love-my-nft Featured in: The Independent - http://www.independent.co.uk/money/spend-save/shoppers-pressured-into-taking-store-card-1962152.html The Telegraph: http://www.telegraph.co.uk/finance/personalfinance/borrowing/8171236/Ill-die-in-debt-say-one-in-three.html http://www.telegraph.co.uk/finance/personalfinance/consumertips/best-online-deals/7763309/Eat-out-Only-if-I-can-find-a-discount-voucher.html Daily Mail/ Mail Online - http://www.dailymail.co.uk/femail/article-1344068/Rows-money-likely-cause-relationship-splits.html Money Week - http://www.moneyweek.com/personal-finance/the-campaign-to-save-the-cheque-51135